Establish a distinct position for PROUD Sugar in the market with the hashtag #ProudSweetByYourSide.
Background
In our 3rd year with PROUD Sugar, we aim to establish and define our brand identity, making a deeper connection with our consumers.
Way to stir
conversation
We'll leverage consumer insights that show how a touch of sweetness can lift us up during challenging times. We'll use relatable situations that call for a "sweetness moment" and infuse them with playful twists on Thai proverbs by Akkara.Bangkok, making our story more fun and attractive.
Get the closer to the
consumers
Proud Sugar x Bun Tud Tong Road
The on-ground campaign that brings people closer to the soul of this iconic street, one delicious bite at a time.
