Background

To celebrate 9th Anniversary of Klook, big prize was served for say Thank you to their consumers

Campaign

Objective

To stir social conversation with using KOLs.

Way to stir

Conversation

•  We create customized “code” and spread to 200 KOLs with surprise box.
•  The surprise box is the tools for KOL to review the message for celebrate birthday with Klook and then KOL will find the surprise card with “surprise discount code” to giveaways for their fans.

MDL's Tasks

  • Social conversation campaign

  • KOL

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