After remaining in the Thailand market for more than 30 years, Imperial Leather's brand perception among consumers is that it is an old-fashioned brand, a brand for moms and grandmoms. This year, Imperial Leather has launched a new body wash, accompanied by a complete overhaul of the brand image.
Our challenge is How to refresh consumers' perception and brand image from an old-school brand to a completely new brand and engage with the new generation target.