To gain back the social conversation to Imperial Leather Classic
for get closer the new young generation.


More than 10 years that Imperial Leather Classic bar soap sell in Thailand market without communication or advertising, this effect to no one in this generation knows Imperial Leather Classic bar soap. The challenge is how to gain the social conversation among them with fast grabbing attention with limited budget.

"Way to stir


• Collaboration with the trendy brand that young generation knows well is another way to close with them fast. “Carnival” is the brand that we selected to propose client.
• After launch the collection “Imperial Leather x Carnival”, we gained the attention quickly and get free PR news including positive social voice.
• More than collab collection, we extend the on ground “Imperial Leather Bar Soap machine” to get closer to our target at Siam Center and Carnival shop to create brand visibility and contribute the sales.

MDL’s Tasks

  • Social conversation campaign
  • On ground partnership
  • KOL and media
Based in Bangkok, Thailand
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