A newly launched retail store in Bangkok, Thailand, named FIRSTER, offered an innovative shopping O2O experience through its "vertical concept store." FIRSTER was committed to delivering a customer-centric experience by leveraging data-driven technology to provide a unique shopping journey tailored to each individual. The store encompassed two main categories: "FIRSTER BEAUTY" and "FIRSTER LIFESTYLE.”

The challenges at hand included effectively introducing FIRSTER to the market and establishing a competitive edge against existing rivals. Additionally, highlighting the distinctive features of FIRSTER and conveying the exceptional experiences it offered were crucial aspects.